Feb 4th, 2021

 By Pro Marketing World Business Resource Tools

What are the Key Benefits of a Well Thought Out Landing Page Design?

Landing page design is one of the essential factors that can increase the rate of conversion. Apart from conversion, a well-designed website landing page can provide several key benefits. 

• Simplified Information: It’s easy for a client to read all the information about the product from a well-organized landing page. 
  

• Credentials & Experience: Services, customer reviews, and promotional videos present on the landing page increase the chances of conversion.
  

• Lead Capture: A well-designed landing page can help you build your email list, which later can be your potential customers or visitors.
  

From the above mentioned primary benefits of the landing page, you can now judge the importance of landing design. 

How is Lead Generation Co-Related to a Capture Page or Landing Page Website Set Up?

There are several landing pages, in which two of the most used landing pages are a click-through landing page and a capture page. Click-through landing pages are used to generate sales after giving a warm-up about the product. In a capture page, we can establish a connection with our clients, as all details are quick and easy for clients to perform a call to action, such as submitting their details and concerns immediately. You can later use this connection to generate sales to the leads. 

What is Most Beneficial a MultiPage Website or Just a Landing Page Website Design?

From my experience converting a portion of the budget towards a one landing page website design and the other majority of the client's budget towards Google Ranking, SEO, and additional lead generation tools. You can gradually convert landing pages into multi-page websites. However, article-blogs combined with Google ranking will always bring more traffic to your landing page vs. multiple service pages.

Importance of a Call To Action

Now that you've done providing information about your services, testimonials, working hours, etc., to your visitor, it's time to convert them into your buyer. To urge your cold visitor into a warm customer, you must have a Call to action. As the name suggests, Call to action asks your visitor to take action (buy a product, sign up for an offer, and subscribe for email newsletters. Make sure to add specific and straightforward promotional phrases about your services in a CTA ( call to action), and create an urgency that makes your customer purchase from you right away.

How do I know I'm Making the Right Investment for My Business?

Working with a marketing firm or individual website designers isn't enough by itself. Working with a company or personal experience with your industry is priceless. Someone who knows the specific ends and outs of your industry is invaluable. Building a fantastic website isn't enough. An industry niche marketing firm or individual that understands your target market and sales processes is more important than building a website, simply because website design is a small component of a full marketing game plan and marketing approach.

Also, proof of prior work. What websites and marketing projects have they worked on in your industry? Customer reviews with companies in your industry are crucial. People and explain how much expert level experience they have. Without a portfolio and reviews to match your industry experience, they are a generic website designer and marketing firm. And not an industry expert. 

How do Ecommerce and Shopping Cart Websites Fit Into My Business?

Ecommerce and shopping cart websites are significant sources of increasing your product awareness throughout the globe. A traditional marketing approach requires a lot of donkey work to improve your product or services' visibility in front of customers. But now, shopping cart websites can fit into any business, as every person tends to search online for required products and services. The most important thing to launch your business to an eCommerce website is to have proper knowledge of your targeted audience's behavior and intent. If you're a master of your audience, your business can rule the shopping cart websites.

What are the Next Phases After I have Completed My Website Design?


Building a professional website is only one component of the marketing battle and competing for lead generation. Strategic marketing done correctly will produce a 6 figure income or increase your business sales with an additional 6 figure income.

• Google Ranking/ SEO - After getting your website design ready, it's time to increase your search presence at Google search. To rank your website, you must optimize your site according to google, called search engine optimization. 
  

• Social Listing - Submit your site at social listings and other business listing websites. It will increase your chances of ranking faster and direct a visitor from listing sites to your website. 
  

• Boosting 5 Star Reviews - Reviews are essential parameters on which conversion rate highly depends. So, you must maintain and increase your reviews with five stars. 
  

• Reputation Management - Customers buy something from you if they trust your services. To make your customers trust you, you need to focus on reputation management. 
  

• Hiring Sales Professionals - To increase your conversion rate through your website, you need a team of sales professionals who can help you with your sales-related issues.
  
• Articles or Blogs - Must add articles/blog section at your website. Make sure to add quality informative content related to your services. You can post information and how-to guides, etc., in this section of your website.​​
  

Website Design Combined with SEO & Lead Capture