Digital Marketing Concepts
Digital Market Place Platforms
Home Advisor / Angies List / Builder Zoom
These platforms are highly competitive with a higher sales cycle for higher ticket sale service. Since roofing is very competitive off set your lead cost with lower ticket sale services.
Customers will spend far less time negotiating prices for lower ticket sale services So it would be financially feasible to pay the finder fees.
Digital Marketing Platform - Recommended Service Items
Category 2 Services - Gutter Installation, Gutter Cleaning, Gutter Inspection & Repair
Category 3 Services - Power washing, snow plow, window cleaning
Category 1 Services - BPI, Radon Testing
Google Guaranteed / Google Badge Ads This type of Adwords means. Google has verified your background and backs your expertise
These local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your service area, and you only pay if a customer calls you directly through the ad. LEARN MORE
Google Ad Words can also be used for immediate Targeting Seasonal & Inclement Weather. These ads can be target to highly specific geographical territories, cities and zip code.
Ideal Google Ad Services / Storm & Weather Work Chasing
Website Designs with Marketing Plans
Although this Marketing & Branding concept is geared towards General Construction. The over all patterns, marketing principles should be applied to any industry website design, branding and marketing game plan.
Fully Integrated Website Design
Pro 360 Website Design provides excellent user interface, user experience & lead capture.
App Integration: Online scheduling options, payment options, Google My Business badge, Facebook Badge, Home Advisor, Angies List, Builder Zoom
Accolades: Promoting all credentials, certifications and client 5 star reviews & testimonials.
Capture Pages - Landing Pages
Social Listing is good for SEO and overall reputation management. Having all the major social listings will improve your Google ranking in addition to solidifying your reputation when customers search for your services and/or search for your company name specifically.
Top Social Listing: Google My Business, Yahoo, Bing, Yelp, Facebook, Twitter, Instagram, Trip Advisor, Yellow Book, Yellow Pages
Industry Specific Social Listing: Home Advisor, Angles List, Builder Zoom, Thumbtack
Google My Business: Take full ownership of your Google business listing. Google provides excellent and free marketing data. Google Insight and rank tracking data. Learn More
Best features: Product descriptions, service details, business update blog, reply to reviews, photo gallery, about us biography
Google Analytics: Far more comprehensive data than Google My Business, Google Analytics offers extensive investigative tools for you to make real time business & marketing decisions. Learn More
Meta Descriptions: Meta details are related to on page SEO, which really means preparing and coding your website for better Google search ranking. This will be beneficial in the many facets of Google Ranking & SEO SEM projects.
Meta details are fields built into your website software where specific keyword terms, keyword groups, and keyword descriptions are input. This step improves your website + article page ranking.
Below are examples of Meta Details associated with specific articles
|Flat Top Roof Repair||Hail Storm Damage|| Emergency Roof Repair|
|Meta Tags: Flat top roof repair|
Meta Data: Best Flat top roofing services
Meta Descriptions: Flat top roofing materials, flat top roof repair near me, best flat top roof repair, low cost flat top roof repair, cheap flat top roof repair.
|Meta Tags: Hail & storm damaged roofing services|
Meta Data: Storm damaged roofing companies
Meta Descriptions: Emergency hail damaged roofing, hail damage insurance roofing, Affordable hail damage roofing, licensed hail damage roofing companies.
Meta Tags: Hail & storm damaged roofing services
January 1, 2021
By Pro Marketing World Business Resource Tools
Website Content Content is the name of the game. Content objective goals must be comprehensive, lean, and keyword rich, in addition to complying with website UI, UX processes and flow. Merging popular terms and keywords related to your industry and services is a recruitment to your SEO-SEM plan. Learn More
Article Writing & Blogs: Only so much content can be compacted onto the main static pages of your website before it can become overwhelming and unnecessary. However, when creating blog content the sky's the limit. Relevant industry topics and concerns should constantly be written about and expounded upon in your monthly article blogs. Learn More
Uniformity is key. The same messaging, color, fonts, logos etc. are important across the board, including online and offline. In my experience, websites have always been the benchmark in how the entire face off the company should be represented. However, in cases where the website is the last creation, branding uniformity can always have the same marketing accord.
Standard Company Marketing Materials:
Brand Specific Marketing Materials: Hail and storm damage, Commercial roofing expertise, Roof care insurance programs, hiring programs, employee benefit programs.
Sales Sheets: Standard sales sheet with company overview is a must. In addition to sales sheets, other specific services that are highly profitable or services that require more explanation, such as warranties, policies, sub-service description & details.
|Category 1||Category 2||Category 3|
Wall Insulation & BPI
Gutter Inspection & Repair
Website Site Mapping: In simplest terms, this is how a client would see your company & website services prior to clicking on to your actual website. Site mapping includes a series of thumbnails that will explain to a client brief service descriptions without the usr doing a further search.
Search Engine Optimization - Indirect: In many scenarios all online marketing projects and growth are associated with SEO Ranking: website content, website upgrades, social listing posts, and Google My Business management, the number of online reviews, etc. All of these can directly and indirectly attribute to higher ranking on Google. LEARN MORE
Search Engine Optimization - Direct: Specific aspects of SEO ranking will be key to topic article writing, article titles and URL names, meta details, and keyword integration. It also provides monthly or weekly submission/backlinking.
|Backlinks & Index Links||Article-Blog Re-Posting|
|Web 2.0 Submission||All social media|
|Article Submissions||Google My Business|
All social listing, (Yelp, Builder Zoom,
Angles List, Home Advisor etc)
|Website - Merging & Embedding Apps||Bottom Navigation- Keyword terms|
|Keyword Research ||Site Mapping|
|Content & Article-Blog Writing||Continual Website Upgrades|
|Page Speed Insight & Speed Upgrades||Continual Google Listing Upgrades|
|Meta Data & Descriptions||Google + Social Listing 5 Star reviews |
|Online payment options||SEO Submission directed towards Google Listing|
Website Designs with Marketing Plans
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